Enterprise Messaging Application (EMA)
In today's world, the need for efficient, real-time and cost-effective communications is paramount. Enterprise Messaging
Application (or EMA) is an ideal marketing, employee subscriber or emergency notification tool that allows you to
contact a targeted group via:
- Telephone (land line or cell phone)
- Email
- Email to SMS
At a rate of 1000 calls per minute, most organizations find that communicating with a target group at this rate of speed is
cost prohibitive because of the equipment involved. The beauty of EMA is that there is no customer premise equipment
to buy and maintain.
Additional benefits include:
- Real-time statistics
- Delivery confirmation
- Live voicemail status
How does EMA work?
It’s actually very simple. Municipalities, for example, have contact information for all its citizens. A quick database
query yielding phone numbers and email contacts is uploaded to the hosted EMA server. The city mayor or emergency
coordinator records a brief voice message notifying the citizens of an emergency and types an email with the same
message. With the click of the mouse, citizens are notified at a rate of 1000 calls per minute.
EMA can provide the same immediate response for non-emergency yet time critical announcements. Notices of
community events, power outages, street closings and senior citizen alerts are but a few examples. In each case EMA
can be deployed to keep citizens informed and safe.
The Business Solution
Emergency notification is great, but it represents a very small percentage of EMA’s potential. The real value in EMA is
implementing the application as a business communication tool. The brief examples listed on the right show some of
EMA’s potential applications.
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